Over 100 years’ experience helping businesses like yours.
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Established in 1921, PF Collins is a leading Canadian provider of integrated international trade and project logistics services.
Our Company
PF Collins International Trade Solutions is a Canadian organization providing comprehensive international trade and project logistics services. Headquartered in St. John’s, NL, with a secondary office in Halifax, NS, and remote employees across Canada, we offer integrated solutions both domestically and globally.
Our History
With over a century in business, PF Collins’ impressive story began in downtown St. John’s as a dry goods store. Through years of hard work being passed down to new generations, the modern day PF Collins thrives as an international customs brokerage and trade solutions firm.
EXECUTIVE LEADERSHIP​
Our Team​
Raymond Collins
President, MBA, CCS, CTCS
As President and head of the Executive Management team, Raymond guides the strategic direction of PF Collins’ operations in Canada and internationally. Under his leadership, the company has revolutionized its business processes and reduced its environmental impact through the use of modern technology and LEAN principles.
A Senior Consultant and expert in Canadian customs regulations, Raymond’s insight into the challenges faced by Canada’s offshore industries has resulted in economic benefits for our offshore clients. Former Chair of EnergyNL, he is committed to working with operators and industry associations to promote offshore exploration and sustainable development of Canada’s offshore industries.
Raymond is an Economics graduate from Memorial University and holds an MBA from St. Mary’s University. He is a Qualified Officer under the Canada Border Services Agency (CBSA)‘s Customs Broker Licensing requirements and a Certified Customs Specialist through the Canadian Society of Customs Brokers (CSCB). Raymond has also served as a Board Member for the Canadian Society of Customs Brokers.
In his free time, Raymond volunteers as a Troop Scouter with Scouts Canada, is an accomplished triathlete, and enjoys hiking with his Brittany Spaniel, Penny.
Gerry Mayo
VP Operations, B.Comm, CPA, CA
As VP, Operations, Gerry is responsible for managing PF Collins’ Freight Forwarding, Warehousing, Marine Agency, and Immigration Consulting departments. A Chartered Professional Accountant with senior management experience, he has held leadership roles in both the private and public sectors.
Gerry holds a Bachelor of Commerce (Honours) from Memorial University, a Diploma in Project Management from the Norwegian School of Management, and extensive subsea technical and operational training.
As a Director and Past Chair of EnergyNL, Gerry has worked tirelessly to promote the development and growth of Newfoundland and Labrador’s energy industry.
Outside of work, Gerry enjoys spending time with his family, his Australian Labradoodle, Sadie, and engaging in charitable and community organizations. An avid runner, he regularly participates in marathons and local road races, including the Tely 10, Cape to Cabot, and the grueling East Coast Trail 50.
Susan Collins
VP Business Development, B.Comm
Susan is responsible for overseeing PF Collins’ strategic planning, client services, contract administration, and marketing and sales activities. With over 15 years of experience, Susan specializes in project transportation and overall logistics for energy and offshore industries.
Susan graduated from Memorial University with a Bachelor of Commerce in 2003. She held positions in materials management, project logistics, and corporate tax affairs with Trident Exploration and Pentagon Freight Services in Calgary before returning to Newfoundland. Her tenure with PF Collins included roles within the Freight Forwarding and Import Departments prior to becoming VP, Business Development in 2017.
An active community volunteer, Susan has contributed as a Director of several organizations, including the Royal St. John’s Regatta Committee, Special Olympics Newfoundland and Labrador, and the Dr. H. Bliss Murphy Cancer Care Foundation. She is currently a Director on the board of Energy NL. In 2017, she was awarded the Aidan Maloney Young Professionals Award by the St. John’s Northwest Rotary Club, an honour recognizing young professionals who are positively impacting their vocations and communities.
Karen Holden
VP Organizational Effectiveness
As part of the Executive Management team, Karen has greatly contributed to the successful growth and development of the company through roles in Administration, Finance, and Human Resources.
Appointed VP Organizational Effectiveness in December 2013, Karen is responsible for developing and implementing human resources and organizational effectiveness strategies in support and advancement of PFC’s mandate and business objectives.
Karen’s formal education includes designations through Memorial University, College of the North Atlantic, the Certified General Accountants Association, the Canadian Payroll Association, and the International Personnel Management Association.
In her spare time, Karen is an avid photographer and enjoys capturing Newfoundland and Labrador’s scenic landscapes and diverse wildlife.
Deborah Osborne
VP Customs & Consulting, LCB, SCMP, FSCMP
Deborah manages PF Collins’ Customs Brokerage and Customs Consulting/Compliance services across Canada. She is the elected Chair for the Canadian Society of Customs Brokers (CSCB) and Canadian CSCB Director for the International Federation of Customs Brokers Associations (IFCBA). Deborah is a Licensed Customs Broker (LCB) and certified Supply Chain Management Professional (SCMP). Throughout her career, Deborah has played a key role in enhancing performance standards through process re-engineering and compliance strategy execution.
Since 1972, Deborah’s leadership has provided customs brokerage and trade compliance support to a diverse range of clients and industries across US and Canada. Her expertise in developing corporate procedures establishes company-wide compliance priorities and helps to maintain a functionally integrated compliance structure.
Deborah is internationally recognized for identifying growth opportunities and providing tactical solutions that increase efficiencies, improve accountability, and accomplish KPI and profitability goals. She regularly hosts customs training seminars and workshops to assist business owners, customs brokers, importers, exporters, managers, purchasing agents, lawyers, and buyers on a variety of Canada & US customs-related topics.
Deborah was inducted as a Fellow Supply Chain Management Professional by Supply Chain Canada in 2023, the highest recognition of supply chain leadership, and was named one of the Top 100 Influential Women in the Canadian Supply Chain.
Sharlene Goobie
VP Finance, B.Comm, CPA, CA
Sharlene coordinates the daily activities of the Accounting and Administration Department and directs the financial planning and budget management functions for all departments and office locations.
Graduating from Memorial University in 2001 with a Bachelor of Commerce, Sharlene articled with Quinlan and Taylor Chartered Accountants before obtaining her Chartered Accountant (CA) designation in 2003. Soon after, she moved to Bermuda to work with Chevron Canada prior to returning to Newfoundland and joining PF Collins in 2009.
In addition to her role as Executive Management, Sharlene is LEAN certified through Canadian Manufacturers and Exporters (CME) and leads PF Collins’ LEAN implementation team. Since late 2011, the team has conducted over 30 Kaizen events, contributing to efficiencies in business processes and improvements in employee morale, quality, and customer service.
As one of the first service companies to successfully implement LEAN principles, Sharlene has been invited to speak at national CME conferences and has represented PF Collins as both a member of CME’s Advisory Board (Newfoundland) and Chair of the Fluent Manufacturing Consortium.
In her spare time, Sharlene is a member of the PF Collins Senior Female Rowing Team and participates in the annual Royal St. John’s Regatta.
Our Services
Our organization is comprised of more than 80 industry-certified professionals that offer a suite of integrated services and provide 24/7 support worldwide.
Our Mission
To offer creative international and domestic trade solutions and add value to our clients’ supply chain activities, to effectively partner with our clients to offer the range, quality, and integration of logistics support services required to meet their business objectives, and to provide the training, development, process enhancement, facilities and equipment.
Our Vision
To be the preferred and trusted international trade solutions provider in all the markets we serve.
Our Mandate
To consistently provide the highest quality, client-specific, international and domestic trade solutions for the benefit of all of our clients, while ensuring our continued growth, enhanced reputation, and profitability. We will provide the opportunity for educated and motivated employees to achieve their personal objectives while working together in a safe, modern and progressive environment.
Join Our Team
We’re always looking to grow our team with enthusiastic and dedicated individuals. Check out our current job postings and learn more about our company’s culture.
Our Standards
From our industry-recognized certifications, HSE programs, to quality management, our business standards ensure our operations are conducted ethically and honestly.
